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Results for “"Sridhar Vaithianathan"”

2 results

A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior

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Khan Md. Raziuddin Taufique, Sridhar Vaithianathan

Journal: Journal of Cleaner ProductionYear: 2018Citations: 454
Social Sciences
Business, Management and Accounting
Marketing
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A Fresh Look at Understanding Green Consumer Behavior Among Young Urban Indian Consumers Through the Lens of Theory of Planned Behavior

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Khan Md. Raziuddin Taufique, Sridhar Vaithianathan

Journal: SSRN Electronic JournalYear: 2018

Rapid economic growth and resulting over consumption have accelerated environmental deterioration worldwide, prompting escalated consumption-related environmental concerns. This study attempts to explore the antecedents of ecologically conscious consumer behavior (ECCB) among young urban consumers i...

Social SciencesBusiness, Management and AccountingMarketingOpen Access
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