Khan Md. Raziuddin Taufique, Sridhar Vaithianathan
Khan Md. Raziuddin Taufique, Sridhar Vaithianathan
Rapid economic growth and resulting over consumption have accelerated environmental deterioration worldwide, prompting escalated consumption-related environmental concerns. This study attempts to explore the antecedents of ecologically conscious consumer behavior (ECCB) among young urban consumers i...