Surajit Bag, Shivam Gupta, Ajay Kumar, Uthayasankar Sivarajah
This study examines the effect of big data powered artificial intelligence on customer knowledge creation, user knowledge creation and external market knowledge creation to better understand its impact on B2B marketing rational decision making to influence firm performance. The theoretical model is ...
Surajit Bag, Pavitra Dhamija, Rajesh Kumar Singh, Muhammad Sabbir Rahman et al.
Surajit Bag, Gautam Srivastava, Mamoon Al Bashir, Sushma Kumari et al.
Purpose The first research objective is to understand the role of digital [artificial intelligence (AI)] technologies on user engagement and conversion that has resulted in high online activities and increased online sales in current times in India. In addition, combined with changes such as social ...
Surajit Bag, Muhammad Sabbir Rahman
Purpose A circular economy is a popular approach considered by many firms to address sustainable development goals strategically. Literature indicates that collaborative relationships among supply chain partners facilitate circular economy practices. However, there is a dearth of studies in lower-mi...
Muhammad Sabbir Rahman, Surajit Bag, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah et al.
Muhammad Sabbir Rahman, Surajit Bag, Shivam Gupta, Uthayasankar Sivarajah
This study contributes to the extant literature by empirically investigating the influence of Business-to-Business (B2B) firms’ technology readiness on information technology capability and artificial intelligence-based customer relationship management (AI-CRM) and finally, on relationship performan...
Surajit Bag, Muhammad Sabbir Rahman, Shivam Gupta, Lincoln C. Wood
Purpose The success of SMEs' financial and market performance (MAP) depends on the firms' level of blockchain technology adoption (BCA) and identifying the crucial antecedents that influence SMEs' adoption. Therefore, this research attempts to develop an integrated model to understand and predict th...
Surajit Bag, Muhammad Sabbir Rahman, Gautam Srivastava, Hau‐Ling Chan et al.
Most parts of the world have suffered the negative impacts from extreme weather events, in whatever form they may take. To mitigate such impacts, attention in the operations management literature has focused on how firms build resilience in their supply chains, in order to quickly respond to such ev...
Surajit Bag, Muhammad Sabbir Rahman, Gautam Srivastava, Adam Shore et al.
Muhammad Sabbir Rahman, Fadi Abdelfattah, Surajit Bag, Mohammad Osman Gani
Purpose As a global pandemic, the COVID-19 crisis has profoundly affected the development of local firms, threatening the survival of small and medium enterprises (SMEs). This study aims to present an integrated framework by investigating the impact of strategic tools (i.e. firms’ capability of busi...
Surajit Bag, Muhammad Sabbir Rahman, Helen Rogers, Gautam Srivastava et al.
Surajit Bag, Muhammad Sabbir Rahman, Gautam Srivastava, Santosh Kumar Shrivastav
Purpose The metaverse is a virtual world where users can communicate with each other in a computer-generated environment. The use of metaverse technology has the potential to revolutionize the way businesses operate, interact with customers, and collaborate with employees. However, several obstacles...
Surajit Bag, Muhammad Sabbir Rahman
Abstract In a changing business environment, firms encounter significant challenges to fulfill sustainable development goals. However, firms can make substantial progress by adopting regenerative approaches grounded in circular economy principles, enabling them to effectively pursue sustainable deve...
Surajit Bag, Pavitra Dhamija, J.H.C. Pretorius, Abdul Hannan Chowdhury et al.
Purpose The authors aim to investigate whether ability electronic human resource management (e-HRM) practices, opportunity enhancing e-HRM practices and motivation enhancing e-HRM can possibly lead to development of sustainable e-HRM systems. Finally, the authors also examined if sustainable e-HRM s...
Makungu Meriot Chavalala, Surajit Bag, J.H.C. Pretorius, Muhammad Sabbir Rahman
Purpose The cold supply chain industry is still emerging and digital transformation is in the nascent stage in this industry. This paper argues that there are various barriers to implementing blockchain technology in the cold supply chain and aims to develop and validate a model for overcoming key b...