Journal ArticleUnknown

Solpadol - a Successful Case of Brand Positioning

Authors

Graham Hurrell, Martin Collins, Wendy Sykes, Vaughan Williams

Author Affiliations

Sanofi (France), City University, Focus (Germany)

Published InMarket Research Society Journal

Year1997

Citations3

DOI10.1177/147078539703900304

Abstract

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Fields & Keywords

Social Sciences Business, Management and Accounting Management of Technology and Innovation Digital Innovation in Industries Corporate Governance and Management Business Strategy and Innovation Advertising