Journal ArticleOpen Access
Impact of Television Advertisements on Children’s Mental and Physical Development in Bangladesh
Authors
Author Affiliations
Khulna University
Published InABC Research Alert
Year2020
Citations1
Abstract
Nowadays television advertisement is becoming a day to day activity of passing the time of the people and it is largely used to influence viewers' purchase decisions. But there are a lot of negative and positive impacts of TV ads on children. This study aims to know both impacts of ads on the children of Bagerhat Sadar Upazila in Bangladesh by collecting the data from children and their parents. This research was quantitative and exploratory in nature. The survey method was used for conducting the study. From the total number of the residents of Bagerhat Sadar Upazila, 125 families were collected by following proportionate systematic random sampling. The study shows that most of the respondents watch television on holiday and…
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