Television commercials (TVCs) and its influence on the Buying Decision of the middle-class urban teens of Bangladesh.

The size of the teenage population is quite large in developing countries (1.6 billion), compared to the developed countries (240 million). The identical trend is also available in Bangladesh where the teenagers are about 21% of the total population. TV and TVCs have a major influence on the buying decisions of Bangladeshi middle-class teenagers like other developing counties, even with the emergence of digital and social media. As such, the research is focusing on the influence of TVCs in buying decision of the middle-class urban teenagers of Bangladesh. An elaborated multi-step research method including pertinent literature review, expert in-depth interview, focus group discussions and a structured questionnaire survey has been accomplished. Microsoft Excel and SPSS version 21 were used for…