Journal ArticleUnknown

Fear of missing out (FOMO) in flash sales contexts: determinants of purchase intention

Authors

Md. Asaduzzaman Babu, Prof. Dr. Md. Abdur Rouf, Md. Abubakar Siddique, Md. Shaikh Shakib, …

Author Affiliations

Hajee Mohammad Danesh Science and Technology University

Published InQuality & Quantity

Year2026

DOI10.1007/s11135-026-02605-4

Abstract

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Fields & Keywords

Social Sciences Business, Management and Accounting Marketing Consumer Retail Behavior Studies Technology Adoption and User Behaviour Consumer Market Behavior and Pricing Social psychology Advertising