Md. Uzir Hossain Uzir, Ishraq Jerin, Hussam Al Halbusi, Abu Bakar Abdul Hamid et al.
Customer is considered as the king in the world of business. The issue of customer satisfaction in electronics home appliances has received greater attention from academics and practitioners. In other words, customer satisfaction is a vital consideration in marketing. With the development of technol...
Seyedeh Khadijeh Taghizadeh, Syed Abidur Rahman, Md. Mosharref Hossain
Purpose This paper examines the influence of three dimensions of customer knowledge management – knowledge from customer, knowledge for customer and knowledge about customer – on innovation capabilities (speed and quality) and new service market performance. Design/methodology/approach The model lin...
Paul Harrigan, Geoffrey N. Soutar, Musfiq Mannan Choudhury, Michelle Lowe
Customer relationship management is a continually evolving domain that has been particularly affected by social media, which have revolutionised the way businesses and consumers interact. This paper on social CRM builds on a previous model of CRM prior to the growth of social media ( Jayachandran et...
Md. Hafez
Purpose This research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand trust are examined as a mediator of SMM activities and BE. Design/methodology/approach Data were collected from a total...
Chhanda Biswas, Santus Kumar Deb, Abdulla Al-Towfiq Hasan, Md. Shariful Alam Khandakar
Purpose The study aims to examine the relationship between destination attributes and tourist satisfaction as well as the extent to which emotional involvement mediates between destination attributes and tourist satisfaction. Design/methodology/approach Data were collected from a sample of 600 domes...
Md. Aftab Uddin, Monowar Mahmood, Fan Luo
Purpose Adopting a multi-level research approach, this study aims to investigate the impact of employee engagement on team performance. It further explores the mediating effects of employee commitment and organizational citizenship behaviour on the employee engagement–team performance relationship.
Mohammad Rabiul Basher Rubel, Nadia Newaz Rimi, Mohd‐Yusoff Yusliza, Daisy Mui Hung Kee
This study considers high commitment human resource management (HCHRM) practices as a higher-order reflective construct and examines its effect on employee service behaviour in the banking industry of Bangladesh. Testing our hypotheses on 365 line managers, we find a positive relationship between HC...
Mirza Mohammad Didarul Alam, Nor Azila Mohd Noor
Facing immense competition, retailers across the globe are experiencing reduction in their customer loyalty. This decreasing trend is even more observable in the superstore retailing in Bangladesh; especially whose target market is young cohort (Generation Y [Gen Y]). As a result, it is vital for th...
Gourab Adhikary, Md Shajedur Rahman Shawon, Md. Wazed Ali, Md. Shamsuzzaman et al.
There is a paucity in current literature about the level of patients' satisfaction and factors influencing it in Bangladesh health system. We aimed to measure the level of patients' satisfaction across different types and levels of healthcare facilities and to determine which factors influence this ...
Xingwen Cui, Qinghong Xie, Jing Zhu, Mahmud Akhter Shareef et al.
M. Awais Shakir Goraya, Jing Zhu, Muhammad Shakaib Akram, Mahmud Akhter Shareef et al.
This study investigates the relationships among channel integration and consumers' online and offline patronage intentions. The theoretical framework proposes perceived empowerment, perceived assortment, and perceived benefits as mediating variables in the channel integration–patronage intention rel...
Charles A. Pranter, Charles L. Martin
Describes how customer satisfaction can be influenced by direct or indirect interaction with other customers in a service facility′s physical environment. Explores how the way customers affect each other can be positively influenced. Describes exploratory research which identified ten roles a servic...
Selim Ahmed, Kazi Md. Tarique, Ishtiaque Arif
Purpose The purpose of this paper is to investigate service quality, patient satisfaction and loyalty in Bangladesh's healthcare sector. It identifies healthcare quality conformance, patient satisfaction and loyalty based on demographics such as gender, age and marital status. It examines the differ...
Abdul Gaffar Khan, Reshma Pervin Lima, Md. Shahed Mahmud
This article aims to understand the association between service quality and customer satisfaction to use mobile banking through structural equation model, because, Bangladesh is one of the fastest increasing mobile banking service providers in the world. A structured survey questionnaire was prepare...
Ashfaq Ahmad, Tareq Rasul, Anish Yousaf, Umer Zaman
Elderly diabetic patients in developed countries have been widely using digital health wearables for many years to manage their diabetes-related health data accurately. To encourage the increased adoption of digital health wearables among elderly diabetic patients in a developing country, Bangladesh...