Mahmud Akhter Shareef, Bhasker Mukerji, Yogesh K. Dwivedi, Nripendra P. Rana et al.
This study was conducted to conceptualise advertising value and consumer attitudes towards advertisements. The research was developed to reveal the effect of the source of advertisements on credibility perception through the theoretical framework of Ducoffe's (1995) advertising value model. The rese...
Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright et al.
The main objective of this study is to develop the scale items of consumers’ attitudes toward Facebook advertisements and to theorize consumers’ attitudinal behaviour. To undertake this study, a research assistant was appointed, who is also an active member of Facebook, to introduce a message about ...
Mahmud Akhter Shareef, Kawaljeet Kaur Kapoor, Bhasker Mukerji, Rohita Dwivedi et al.
This study investigates the influence of antecedents of user trust amongst peers on social media platforms that they apply without sufficient cognitive judgment. Based on extensive literature review and analysis of social theories, we propose a theoretical framework for social media trust (SMT). Bas...
Yogesh K. Dwivedi, Mahmud Akhter Shareef, Bhasker Mukerji, Nripendra P. Rana et al.
An integrated process, interlinked operation and interoperable communication network amongst operating agencies are critical for developing an effective disaster management supply chain. The traditional managerial problems observed across disaster management operations are: non-cooperation among mem...
Mahmud Akhter Shareef, Ronnie Das, Jashim Uddin Ahmed, Anubhav Mishra et al.
Mahmud Akhter Shareef, Ramakrishnan Raman, Abdullah M. Baabdullah, Rafeed Mahmud et al.
Extensive implementation of information and communication technology (ICT) in public administration has created the capacity to reengineer public service systems to develop a new service delivery channel using the continuous interactivity of the mobile phone's short messaging service (SMS). An empir...
Irfan Butt, Bhasker Mukerji, Mahmud Akhter Shareef, Jashim Uddin Ahmed et al.
This study investigates the applicability of the technology acceptance model (TAM) for understanding consumer adoption of e-shopping within a developing country. Online surveys with Pakistani college students were conducted. Multiple linear regression revealed that perceived ease of use, trust, perc...
Mahmud Akhter Shareef, Vinod Kumar, Yogesh K. Dwivedi, Uma Kumar et al.
This case study is written on the Bangladesh Institute of Research and Rehabilitation for Diabetes, Endocrine and Metabolic Disorders (BIRDEM). This is the largest diabetes management hospital in Asia. The newly appointed Executive Director, Mr. Habib, is attempting to launch a new revolutionary mob...